Paid Social Manager

• Develop and execute data-driven global paid social media strategies to create brand awareness, generate high-quality leads and drive pipeline growth
• Manage and optimize paid social campaigns, including audience targeting, ad creation, and budget allocation
• Analyze campaign performance using analytics platforms and create actionable insights to improve ROI
• Craft compelling ad copy tailored for B2B audiences, including headlines, call-to-actions, and platform-specific messaging
• Provide creative direction and a stream of new ideas for ad designs, ensuring alignment with B2B design principles and brand guidelines
• Collaborate with cross-functional teams to align paid social efforts with overall marketing and sales objectives
• Stay up-to-date with the latest trends and best practices in B2B social media advertising – we are willing to take risks and be at the emerging edge of best practice

Required Qualifications

• Minimum 3 years of experience in B2B advertising, preferably in the SaaS industry
• Proven track record of successful campaign execution that drives pipeline growth in B2B context
• At least 2 years experience with LinkedIn Ads platform, ideally some experience with Meta Ads
• Strong data analysis skills with ability to derive actionable insights and help others follow the logic
• Excellent written and verbal communication skills in English. Other languages are a valuable bonus but not required.
• Fluent understanding of core B2B marketing principles, sales cycles, and buyer personas
• Ideally some experience with Account-Based Marketing (ABM) strategies

Required Skills

• Creative Direction: Eye for effective ad design and understanding of B2B design principles
• Data Analysis: Strong analytical skills to interpret campaign performance and make data-driven decisions
• Strategic Thinking: Ability to develop comprehensive paid social strategies aligned with business objectives
• Project Management: Excellent organizational and administrative skills to manage multiple campaigns and deadlines effectively