Moro Hub chooses SER to accelerate digital transformation and sustainability in UAE

The partnership marks a significant step for Moro Hub in its efforts to drive digital transformation and advance sustainability initiatives in line with the UAE’s vision of a paperless future. Leveraging Doxis Intelligent Content Automation, Moro Hub will empower organizations to digitize workflows, enhance operational efficiency, and reduce dependency on physical documents.

“This partnership underscores our commitment to establishing Dubai as a global digital hub. Our collaboration with SER reaffirms our dedication to delivering cutting-edge solutions that drive digital transformation and sustainability. Environmental responsibility is a core pillar of Moro’s vision, which aims to fulfill the Dubai Clean Energy Strategy 2050 and the Dubai Net Zero Carbon Emissions Strategy 2050 to achieve 100% clean energy production by 2050. Additionally, this partnership supports the broader objectives of the 17 UN Sustainable Development Goals 2030, emphasizing environmental, social, and economic sustainability,” comments Mohammad Bin Sulaiman, CEO of Moro Hub.

“We are proud to work with Moro Hub and deliver AI-powered Intelligent Content Automation to a broader range of organizations, helping them to fully embrace a paperless future, enhance workforce productivity through advanced AI, and align seamlessly with Dubai’s sustainability goal of significantly reducing environmental resource consumption,” said Nabil Ben Abdallah, Managing Director at SER.