SER Group founds new subsidiary in Dubai

• SER Group grows international presence in MENA
• Demand for digitalization high in this region
• Software “Made in Germany” based out of Dubai

The SER Group is scaling its engagement in the Middle East and building on its existing partner network with its own resources and expertise. Under the leadership of Stefan Zeitzen, CSO of the SER Group, and Nabil Ben Abdallah, Vice President of Sales and Managing Director of SER Software Solutions Middle East Ltd., the new subsidiary launches operations as of July 1, 2021. The office is situated in the prestigious Dubai International Financial Centre (DIFC), one of the most important global business hubs. From here, the SER Group will serve its customers from throughout Middle East and North Africa (MENA) region.

The entire region is currently highly focused on driving digitalization: For example, the “Dubai Paperless Strategy” aims to fully digitalize government and administrative processes. The healthcare and logistics sectors, however, are also strong candidates for digitalization in this growth region. The government-sponsored initiatives clearly demonstrate the high priority of digitalization and its essential role in ensuring sustainability and economic growth.

“With our new subsidiary in Dubai, we want to directly support companies in their digitalization objectives. The demand in this region is immense, particularly in the United Arab Emirates (UAE) where there is such agility and quick decision processes, which is ideal for us as a business location,” explains Stefan Zeitzen.

Expertise — close by and direct

Effective immediately, SER Group customers in the region will be supported by Nabil Ben Abdallah and his team. Ben Abdallah has a deep understanding of the market. In his years as a Project Manager, Professional Services Manager, Vice President of Sales in automation, and most recently, General Manager, he has helped countless customers to achieve their digitalization objectives. Together with Stefan Zeitzen, he is the Managing Director of SER Solutions Middle East and responsible for the acquisition and management of new customers and partners. “Digitalization at companies and organizations in the Middle East remains a key focus. The potential of intelligent cloud solutions to help enterprise leaders fast-track the fulfillment of digitalization goals is immense. With an innovative platform like Doxis4, I am convinced that these leaders will be galvanized to replace paper-based processes and outdated legacy systems with our future-ready digital solutions," says Ben Abdallah.

Software "Made in Germany"

“As a globally recognized premium vendor, we go beyond providing our customers ready-to-run solutions: We are fully invested in ensuring the long-term success of their digitalization strategy,” says Zeitzen. He adds: “The quality benchmark ‘Made in Germany’ is standard for us – and this is precisely the high quality that our customers and partners in this region appreciate so much.”

Learn more about the SER Group here.